Lemons to lemonade 2.0
I love it when things come together in a way that says what I’m trying to say, but so much more effectively than I do! I found a story today that does just that. It’s a tale of one man, Dave Carroll, taking a bad and frustrating experience with an airline and turning it into something that will move his career light years ahead of where it would have been without the kick of motivation and yet in a way that is authentic instead of ‘designed’ by marketing professionals. Not to mention that the airline is finally ready to talk…
While we’re not all musicians, we all have creative gifts that could be used to create something powerful in the wake of bad customer service (or anything else.) I’m as guilty of giving up after reaching ‘the wall’ as the next person – the nonfunctional $2,000 Dell laptop in the closet speaks to that. Once the gamut of customer service was run, what else could I have done with that situation? Or could still do? Maybe I’ll make a found art sculpture from the cracked mother-board…:-)
Note that it was over a year from the incident to getting his first video out there so sometimes it’s just as much about persistence as creative vision; once the fires of righteous anger die down something else has to take it’s place. No swear words required; just the muscle to juice the lemons.
Here’s the music video that is part one of the solution:
And here’s the story behind it all.
