Re-doing is still doing

November 5, 2009
By Juliet Chase

Are you one of the people that would far rather be trying out something new rather than refurbishing an old one? Like a skill, a project, a website. I suspect that’s typical of many, and even more so of those that head out into the land of self-employment and entrepreneurial endeavors.  Unless you’re a flipping something like houses or .coms  sooner or later you’re going to have to revamp what you’ve done and keep repeating the process.

I’ve hit that stage on a few things and it’s hard to believe that a website I sweated over two years ago, getting it just they way I wanted it, is now outdated and needs to be revamped.  Truth is, it should have been done at least six months ago.  It doesn’t really matter how much I did or didn’t put into it, customers don’t know and generally don’t care – I’m sure a few would be sympathetic but not to the point of buying!

The trick is not to see it as broken, or in need of repair but rather necessary maintenance that keeps everything moving forward at optimal speed, if not the left most lane than at least somewhere in the middle.  It really is as important as tackling something new and exciting – at least that’s what I’ll be telling myself this weekend:-)

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