Efficiency versus ethics

December 4, 2009
By Juliet Chase

They say that you begin to grasp a subject when you realize there is more that you don’t know than what you do. For some that’s an ego thing but I think for most of us that means we can itemize what we don’t know; we have a more specific form of measurement than just “a lot”.  That was me this week as I worked on remedying my lack of knowledge regarding online marketing combined with my complete lack of talent in that area;-)  I’ve made progress, enough to know how much I didn’t know when I thought I knew something.  (Read that last sentence fast and you’ll have some idea of how my brain is feeling right now!)

What I’ve also run into though is having to spend more time and energy finding solutions to “recommended” tools and processes that don’t violate my ethics, things like lifting content without crediting the author, etc. I don’t think I’m alone in that but right now the Internet seems to be set up for those that don’t know or don’t mind bending a few rules to succeed so their recommendations rise to the top. When I get it sorted out for myself, maybe I’ll start a website for artist marketing, who knows.

In the meantime I’ve gotten started on Christmas and left the Gallery where I had my jewelry (lack of a lot of things is closing it down shortly). Christmas is going to feel different this year without my dad but I’m confident something good will fill the void.

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